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E-commerce · Website · 2025
VR and Fabric
A fabric catalogue that behaves like a proper storefront.
vrandfabric.com ↗
vrandfabric.com puts a fabric and textile range online with fast browsing, clean product presentation, and an enquiry path that actually converts.
The problem
Fabric sells on texture and colour. The old presentation buried both. The rebuild puts imagery first and keeps the product grid readable at any screen size.
The build
A structured catalogue with filterable categories, image-forward product cards, and an enquiry flow that takes a few taps instead of a phone call.
Result
Faster load, cleaner navigation, and product pages built to be indexed and shared.
My role
- ◆ UI design
- ◆ Frontend
- ◆ Catalogue structure
- ◆ SEO
Stack
ReactTailwindCommerceSEO